DBS - LIVE FRESH

DBS wants Singaporeans to use their live fresh credit cards to shop from their eco-friendly merchants. But using countless tonnes of press and mailer paper to promote sustainability? That's a little too hypocritical for our taste.

So instead, we put OUR message on items that help Singaporeans live more sustainably: cruisers, bikes, reusable bags, gardening gear, and other items that reduce carbon footprint. by reimagining what ads should look like, we got our message featured on fashion sites and posts – platforms that print ads and mailers never would've reached. We then turned these "ads" into limited-edition rewards for eco-friendly shoppers, giving Singaporeans even more reason to shop sustainably. #FRESHDROPFRIDAY

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