AIC - #BreakTheSilverCeiling

AIC came to us wanting to encourage more senior citizens to pick up new hobbies, stay active, and break out of the boundaries that was set by the world. The campaign "Break the Silver Ceiling,” is an initiative that aims to challenge ageism, redefine modern ageing, and inspire a positive shift in societal perceptions towards seniors. Just as the glass ceiling limits us at work, age stereotypes often limit our potential in life.

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We have invited five brilliant and strong seniors to come together to run a route that spells the catchphrase “BOOMER IS OK”, as a clapback to the retort “Ok Boomer” often used to dismiss and mock seniors.

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