Tampax AMP

BRANDING + EQUALITY + ART DIRECTION - SVA TEAM WORK

Tampax is taking a stand against the tampon (luxury) tax to advocate for gender equality. The brand will be rebranded as AMP β€” quite literally without the luxury T-A-X in order to demonstrate that women’s menstrual products are not a luxury. Period.

THE INTERNATIONAL ANDY AWARDS – Gold πŸ†
‍‍THE YOUNG ONES ADC – Gold πŸ†
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