Overwatch - Tag Of Shame

DESIGN + CAMPAIGN - SVA TEAM WORK

IT’S TIME TO TAKE ACTION TO PROTECT OUR FEMALE PLAYERS FROM HARASSMENT.

Insight:

Overwatch has one of the highest rates of female engagement in any FPS game. But those female players begin to face increased sexual harassment and sexism from male comrades.

Idea:

To protect our female gamers, we will create the Tag of Shame. When a player vocally harasses another player, our AI will detect malicious words instantly. The harassers’ profile pic will change to mugshots with the committed crime. Additionally, an electronic anklet will be attached to the offender’s character, allowing opposing teams to monitor these toxic players.

THE INTERNATIONAL ANDY AWARDS – Gold 🏆
NEW YORK FESTIVALS – SILVER&BRONZE 🏆
3xTHE YOUNG ONES ADC – SILVER 🏆
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